About the Project
As part of Marriott’s ongoing content strategy to use narrative storytelling and entertainment to elevate its portfolio, Remedy has partnered with the brand on a number of projects, including a multi-platform series called Hotel Countdown that involved producing with both a television episodic structure and a companion web series in mind.
We’re bringing viewers inside these hotel openings as the clock counts down, showcasing firsthand how concepts and passions turn from plans to reality in locations from New Orleans, Dubai, and everywhere in between. From designers to bar managers who spend countless hours on every detail, it’s a chaotic choreography of cuisine curation, innovative design and driving personalities... all leading up to the grand opening!
The flagship episode garnered 1.2M views on YouTube, in addition to distribution via a multi-platform strategy that includes digital, in-room, Marriott.com, and Marriott’s 80 million Reward members.