Wildwood Grove is Dollywood’s largest expansion ever. It opened in the spring of 2019. Remedy was charged with developing a multimedia campaign to drive awareness and visitation to Wildwood Grove, a place inspired by Dolly’s imagination and brought to life for families to share for generations to come!   The campaign included national television broadcast spots, digital and out-of-home. 

The concept, Where We Connect, builds on that theme of family connection with a narrative device that goes full circle from past to present – from old-fashioned journal entries to modern digital posts – a timeline of connection that takes us through the paths of Wildwood Grove.